Client: S.R. Snodgrass
Service: Branding
Background
S.R. Snodgrass, a multi-dimensional accounting and consulting service firm based in Pittsburgh, Pa. wanted to increase client growth and brand presence in the banking industry, both regionally and nationwide.
Strategy
To promote Snodgrass’ consulting services for financial institutions, Kröme created and implemented an advertising campaign featuring predatory animals metaphorically representing the highly competitive nature of the marketplace.
The series of ads, targeting C-level executives of small to mid-sized banks, insinuated the vulnerability and future challenges banks face with productivity and profitability.
In conjunction, the ads promoted Snodgrass’ consulting services that identify and manage risk, and leverage insightful advice from an independent, objective perspective.
Four- and two-color advertisements were scheduled in selected national and regional banking trade publications.
Results
The readership of these ads was outstanding, yielding a 14 percent increase in new business, in addition to achieving greater brand recognition for the firm.