Client: ELMO USA
Service: Public Relations
Challenge
ELMO USA sought to introduce its new, state-of-the-art P100 document camera and TT-02 Teaching Tool to key markets. Designed for professionals who make educational, informative and persuasive presentations, Krome’s objective was to garner trade exposure for these technologies through product reviews and feature placements.
Strategy
Krome crafted product releases targeting the trade publications representing ELMO's primary and secondary audiences, including education, legal, government, security and corporate professionals.
Results
Within a year, Krome achieved more than 3,000,000 reader impressions spanning ELMO’s key markets, yielding a significant increase in sales.