Client: Dynavox
Service: Sales Collateral
Background
The company pioneered the development of innovative yet practical solutions for people with speech disabilities. Its major marketing objective was to present an image of warmth and caring as well as technical performance.
The sales targets were several hundred speech therapy professionals and, through them, speech handicapped people and their families.
Strategy
Brand the company and its products with an impressive, dramatic, oversize, people-oriented, 40-page brochure. The strategy was also to demonstrate technical performance.
Humanize the company with feature photography of the various employee teams that are respomsioble for the company’s products and services.
Personalize the capabilities of the company with upbeat patient photography and success story case studies.
Document the profound impact of Dynavox products that compensate for speech handicaps and enhance the quality of a patient’s life—even being able to argue cases before the U.S. Supreme Court.
Results
The brochure was the most enthusiastically received sales communications/literature ever produced by the company. Requests for additional copies in the first two months of distribution exceeded the first print run by 300%.
In the 12 months folowing distribution of the brochure, sales increased by nearly 10%. This was the first significant increase in nearly three years.