Client: Center for Hearing and Deaf Services
Service: Relationship Marketing
Background
This 80-year-old non-profit, with financial support from local foundations, wanted to develop a program to promote hearing wellness with education, prevention and awareness of available technology.
Strategy
To gain attention and memorability with a limited budget, Kröme developed an offbeat
creative theme called “Listen to the Rainbow.” All elements of the program began by suggesting that sounds were as vivid as the colors of the rainbow. Media consisted of a website, brochures, posters, radio and TV.
Results
Benchmark market research after 12 months indicated that this education-oriented program raised awareness to the causes of hearing loss by an average of 29% in the three prime target market segments. Sales of hearing aids and related equipment increased 76%.