Client: Carollo Engineers
Service: Publlc Relations
Background
Carollo Engineers, a leader in water and wastewater environmental engineering, sought Kröme’s expertise in establishing a national public relations campaign. The Phoenix-based consulting firm recognized its need to position itself as a national leader on the forefront of industry technology.
Strategy
Krome developed a consistent flow of publicity to bring greater name awareness to Carollo. One PR strategy that Krome employed was to coordinate bylined article opportunities on topics germane to Carollo’s business silos. This enabled Carollo to speak on forward-looking issues of interest to its industry, and simultaneously marketed the firm’s expertise in particular fields.
Results
In less than 24 months, Krome has coordinated dozens of feature stories in top-tier industry trade publications. Many of these placements were targeted around industry events where the publication receives even greater readership.Byline articles by Carollo Engineers have been featured as cover stories in key trade publications: Journal AWWA, WE&T, WaterWorld, Public Works, ENR, and several others.
It is estimated that Krome’s public relations initiatives thus far yielded more than 1,500,000 industry impressions.